The Video Marketing Revolution
Effective video marketing involves much more than just embedding clips on your site or loading videos onto YouTube. March Digital specialises in optimising this proven medium, absorbing it into the overall marketing and multimedia mix for maximum impact and effect.
Through March Digital, owners of websites, apps and even CRM strategies are now benefitting from the integrated use of videos to attract quality engagement; and interactivity with the medium provides even more benefits in terms of communication and recall.
78% of internet users engage with video content, streaming 14 billion videos a month between them. But it’s not just about the numbers; it’s about making your online presence far more effective and engaging too:
Video is 53 times more likely to appear on the first page of a search result than text pages
Video-based landing pages generate between four and seven times higher response rates and ten times more engagement time than static text/image landing pages
Users spend 53% more time on sites with video content
73% of marketers believe integrated video with email increases click through rates